Oustack
Get a Free AuditLogin
← All Industries
HVAC Plumbing Electrical Roofing Pest Control Garage Doors

Your HVAC website should book jobs while you sleep.

We build web systems for home service companies that capture every lead, follow up automatically, and show you exactly which marketing channels are worth your money.

Free audit No obligation 15 minutes
Home Services & Trades
Home Services & Trades
The problem

What's costing you leads right now.

01

Leads slip through the cracks

Someone requests an estimate at 8pm. By 9am, they've already called your competitor. Without instant capture and follow-up, you're losing jobs every day.

78% of leads go to the first responder

02

You can't tell what's working

You're spending on Google Ads, yard signs, and referrals — but you have no idea which one actually brings in profitable jobs.

Most contractors can't track lead source to closed job

03

Your site looks like 2018

Outdated design, no mobile optimization, no online booking. Homeowners judge your work by your website before they ever call.

41% of service sites score below 80 on mobile

What you get

Everything built into your home services & trades web system.

Not a template. Not a brochure site. A full system purpose-built for home services & trades businesses that captures leads, automates follow-up, and surfaces intelligence.

01 — What you get

Conversion-focused site with click-to-call and service area pages

Your site loads fast, looks professional, and makes it dead simple for homeowners to call or request an estimate — with dedicated pages for every service area you cover.

Mobile-first SEO-ready Fast-loading
yoursite.com/services
Trusted local service provider

Request a free estimate.
We respond within 60 min.

Get a Free Quote
Call us
⚡ Same-day✓ Fixed price★ 4.9 rating
Page score94 / 100
Mobile speed96%
CTA clarity92%
SEO ready88%
02 — What you get

Online estimate request forms with instant confirmation

Leads submit their info and get an automatic confirmation within seconds. No more lost inquiries sitting in an inbox until Monday morning.

Instant confirm Smart routing No leads lost

Lead Capture

Instant confirmation on submit

● Live
Full Name
Service Needed
Your Address
Send Request

Confirmation sent

CRM contact created · Owner notified

8

Forms

312

This month

68%

Conv. rate

03 — What you get

Review integration (Google, Yelp) with automated collection

Your best reviews are pulled in and displayed automatically. After every completed job, the system sends a review request while the experience is still fresh.

Auto-collect Google & Yelp Always fresh

Review Integration

Auto-collected · always up to date

4.9
James T.

Fast, professional, and fairly priced. Will use again.

2 days ago

Sarah K.

Best service I've had. Arrived on time, no hidden costs.

1 week ago

Mike R.

Great work, very tidy. Would highly recommend.

2 weeks ago

Review request sent · 2h after job completion

04 — What you get

Automated lead routing and follow-up sequences

New leads get routed to the right person instantly. If they don't respond, a follow-up sequence kicks in — texts, emails, reminders — without you lifting a finger.

Auto follow-ups Smart sequences CRM sync

Automation Flow

Triggered on every new lead

● Live

Lead submits form

0s

Confirmation SMS sent

2s

CRM contact created

3s

Owner notified + score set

5s

Follow-up email queued (2h)

2h

Lead added to dashboard

2h

12

Automations

847

This month

31h

Time saved

05 — What you get

Decision intelligence dashboard with lead scoring

See which leads are hottest, which estimates are going cold, and which marketing channels are actually bringing in profitable jobs — all in one view.

Lead scoring Daily briefs Source tracking

Intelligence Report

Today · refreshed 4 min ago

Live

Top Lead Sources

Google Ads
$18.2K44%
Organic SEO
$12.8K31%
Referrals
$6.6K16%
Direct
$3.7K9%

Today's Recommendation

4 high-intent leads are waiting for callbacks. Your top source is converting at 3.2×.

Potential uplift: +$8.4K
Decision Intelligence

Your dashboard knows what to do next.

Once live, your home services & trades site becomes a source of business intelligence — not just a landing page.

dashboard.oustack.com/home-services
Live
O
Oustack
Overview
Leads
Pipeline
Automations
Analytics
Settings
Open Leads
12
+4 this week
Estimates Sent
8
3 unopened >48h
Conversion Rate
67%
+12% vs last month
Lead Sources
Google
72
Referral
55
Nextdoor
38
Direct
22
Yelp
14
Hot Leads
J
J. Miller
HVAC repair
94Hot
A
A. Chen
Plumbing
81Warm
P
P. Jones
Electrical
67Watch
Today's Actions
3 due
1

J. Miller· 94

Call before 10am — high intent estimate

2

A. Chen· 81

3 estimates unopened >48h — follow up

3

P. Jones· 67

AC demand spike — push HVAC ads now

Avg Response
6m
M
T
W
T
F
S
This Wk 6m

Lead Source ROI

See which channels (Google, referrals, Nextdoor) actually convert to booked jobs — not just clicks.

Seasonal Demand Forecasting

Know when AC calls spike and furnace installs slow down so you can adjust marketing spend before the season shifts.

Estimate Follow-Up Automation

Automatically follow up on open estimates with personalized sequences — no lead forgotten, no deal gone cold.

Common Questions

Questions about our home services & trades web system.

Everything you need to know before getting started. Something else on your mind? Book a free call.

Not at all. We build in the background using your existing content and branding. You only need about 30 minutes of your time upfront for the audit call, and we handle the rest. Your current site stays live until we're ready to switch over.

It works for both. Whether you're a one-truck operation or a 20-technician company, the system scales to your size. Solo operators especially benefit from automation — it acts like a second person handling your leads and follow-ups without the payroll.

Yes. We integrate with your existing number and can connect to most scheduling tools you already use. Nothing breaks — we layer the automation and intelligence on top of what's already working.

The system keeps working even when you're not. Seasonal email campaigns, follow-up sequences for old estimates, and lead nurturing all run automatically — so when peak season starts, you already have warm leads ready to book.

Still have questions?
Book a Free Call

See what a smarter home services & trades website can do.

Get a free audit of your current site — tailored specifically for home services & trades businesses. No pitch, no obligation.

Free auditNo obligation15 minutes